ORT Moves Into Local TV Advertising

The St Petersburg branch of Antares Plus has begun selling local advertising time on national television channel ORT.

<BR>The St Petersburg branch of Antares Plus has begun selling local advertising time on national television channel ORT.<BR>This means that local advertisers now have the opportunity to appear on Russia's key television channel at lower prices than in Moscow. A minute of advertising time on ORT, costs from $500 to $1500.<BR>"Of course, this is tens of times cheaper than in the capital. But to be honest, we did not expect such an avalanche of enquiries from advertisers. The fact that ORT still has the highest channel rating probably helped," says Timofey Kareba, ORT city sales director.